Promise Clothing.... design esthetic

Most that know me, know my background was not in fashion, but chemicals.  In my last responsibility, I worked with personal care manufactures to understand new trends coming to the market.  Specifically, nail polish, foundations...any type eye shadow or coating for the body in any form were target product groups.  As I ended that career, I was always amazed when I worked with L'Oréal or Chanel, the speed in which colors and textures changed.  Now, working in  fashion, I strive to translate my esthetic to children's clothing, keeping an eye on market trends, but not letting it overly encourage my designs.   My design strategy is not to chase style.... but merely to set new tones and directions for children's clothing.  At Promise Clothing, we are striving to focus on the innocent beauty of the child and compliment that....not overtake it.  We don't bury a little girl in ruffles or flowers.  I give clean style and unencumbered looks that has a timeless feel.   I'm learning more about what mother's and their daughters want to see in little girl's clothing.  I'm finding my line is a little different, but that is exactly what uniqueness is all about.  I just won't surrender my personal look or my design esthetic, to the next new trend.  But, I also will not ignore it.