When I was a young girl growing up in the country, little girl or young girls clothing was pretty much like children, seen, but not really heard. Clothing was basically appreciated only for its cost and durability. Those 2 factors were pretty much all my mother took into consideration when she purchased my clothing for school and play. That criteria is still important, but we have to add variables that have resulted from changes in our society.
Today's young girls clothing styles might be best described as eclectic, resulting from a generation that unlike myself when I was young, is appreciated for their individuality and voice on a much broader scale. Simply meaning that in order for children's clothing to be relevant today, you have to pull from a 'broad and diverse range of sources', which is the exact definition of eclectic. The uniqueness of children's clothing is important, because it supports the notion of diversity and owning or knowing who you are at a young age. Our children are simply paying attention to what they wear and being rather selective.
Now at this point, your probably thinking, she is taking this all too seriously, after all Promise Clothing is acquiring and producing clothing for children 2 years to 7 years and it just 'isn't that serious'. But it is, because it is all about figuring out how we can start early making our young girls feel special about themselves and this boost self confidence at an early age, not to mention strong self confidence keeps our girls from looking for confirmation from different sources as they grow. I guess I'm seeing a need for more individual attention to our young girls and I think clothing is a part of supporting individuality and diversity. I'm working extremely hard to understand exactly what would make the Promise Clothing Brand a contender in the market on price, regional relatability, sustainability and desirability by the economic buyer and the child that will wear it. I'd love your feedback as I strive to create girl's clothing that makes them feel a little 'extra'. Lesa Patte' - Promise Clothing